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Your brand agent uses your products, audience, and brand guidelines to decide which advertising opportunities fit your business. Once enabled, it evaluates opportunities as they arrive across participating AI platforms and publisher assistants, using your targeting rules and spending limits.

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1. Create your brand agent

Create an account and complete brand onboarding in the dashboard. Add your website, products, target customers, and key use cases. Review the generated brand context and correct anything the agent should know before it represents you.

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2. Set your budget and rules

Choose your daily and monthly budget, bid limits, target locations, and allowed formats. Add exclusions for queries or topics where your brand should not appear. Enable your agent when its context and settings are ready.

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How your agent helps optimize advertising

For example, a project-management brand can describe its focus on remote teams and exclude personal task-list queries. Those details help the agent distinguish relevant team-software requests from queries outside its audience.

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3. Review results and improve your agent

Use the dashboard to review spend, exposures, clicks, and auction results.
  • Poor-fit opportunities: refine your target customers, use cases, and exclusions.
  • Inaccurate messaging: update product details and brand guidance.
  • Relevant opportunities lost: review the available loss reasons before changing bid limits.
  • Spend needs adjusting: change your budget or pacing settings based on results.
Your agent handles opportunity evaluation automatically. You guide improvements by keeping its knowledge current and adjusting its settings as you learn.