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CPX is what an advertiser pays when their recommendation is shown in an AI response. You pay for verified visibility — not page views, cookies, or assumed impressions.

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When CPX is charged

A CPX event fires only when:
  1. The recommendation is rendered in the UI
  2. The user session is verified as active and unique

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How CPX is set

AdMesh sets CPX from:
  1. Campaign type — your base CPX, or a rate derived from CPA
  2. CRS — stronger relevance usually means higher placement and CPX
  3. Competition — demand in that category or query theme

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CPX vs CPC vs CPA

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Common questions

Yes. CPX is for verified visibility, not clicks.
You set a base CPX or CPA. AdMesh balances exposures within your campaign limits.
Rough ranges: SaaS 0.01–0.01–0.10, e-commerce 0.005–0.005–0.05, services 0.02–0.02–0.20.

CPM vs CPX

Why CPX replaces CPM in AI conversations.

Contextual Relevance Score

How relevance affects CPX and placement.