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The Contextual Relevance Score (CRS) is what sets AdMesh apart from traditional ad networks. It evaluates how naturally a product or service fits within a user’s question or conversation, ensuring that recommendations appear only when they truly belong. Instead of showing random ads, AdMesh uses CRS to deliver suggestions that feel timely, relevant, and meaningful in context.

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Why It Matters

In normal advertising, impressions are based on page views or keywords.
In AdMesh, impressions happen inside AI conversations — where users are asking for help, ideas, or tools. That’s why relevance is everything.
CRS helps keep recommendations helpful, honest, and aligned with what the user is really looking for.
It protects user trust, improves click-through rates, and ensures advertisers pay for meaningful visibility, not noise.

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How We Measure Relevance

Every time a user asks a question, AdMesh reviews multiple factors before deciding what to show.
The CRS (a score from 0 to 100) is based on:
  • How closely your product matches the user’s query
  • How well your categories and description fit the topic
  • The overall clarity and completeness of your listing
  • How credible and trusted your brand appears on the network
  • How competitive your offer is compared to others in the same space
Higher CRS means your product feels more relevant — so it appears more often and in better positions.

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Score Levels

Score RangeQualityWhat It Means
90–100ExcellentPerfect match — shown first and most often
75–89GoodStrong fit — regularly visible
60–74FairRelevant — appears when space allows
45–59WeakLimited visibility — needs improvement
0–44PoorNot shown — not relevant enough
Tip: Products scoring 75+ are considered high quality and perform best across the network.

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What CRS Means for You

For advertisers
  • Higher CRS = more visibility and stronger results
  • Your cost per exposure (CPX) reflects the quality of your match
  • Better relevance means better performance, not higher waste
For platforms
  • Higher CRS = more natural, helpful answers for users
  • Keeps recommendations useful, not intrusive
  • Improves user trust and engagement metrics

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How to Improve Your CRS

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1. Be Clear and Descriptive

Write descriptions that explain exactly what your product does and who it’s for.
Avoid buzzwords — focus on clarity and benefits.

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2. Choose the Right Categories

Use accurate, specific categories instead of broad ones.
Example: “CRM Software for Small Teams” is better than “Business Tools.”

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3. Match User Language

Think like your users — write in their words.
Use phrases like “tools to grow your small business” instead of “enterprise optimization platform.”

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4. Keep It Honest

List only features and benefits that truly apply to your product.
Transparent listings earn better CRS and trust scores.

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5. Review and Update Regularly

Refresh your product info every few weeks to reflect updates, pricing changes, or new use cases.

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Tracking Your CRS

You can view your average CRS in the AdMesh dashboard.
There, you’ll see:
  • Average CRS per product — how well each listing matches user intent
  • Query-level CRS — where your offer performed best
  • Trend over time — how optimization improves your visibility
Use these insights to fine-tune your listings and steadily raise your score.

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In Simple Terms

  • CRS = How relevant your product is to what users are asking
  • Higher CRS = Better placement and stronger engagement
  • Low CRS = Missed opportunities — improve your descriptions or targeting
  • Goal: Stay above 75 for consistent, high-quality exposure
CRS is how AdMesh keeps advertising natural, useful, and trusted — built for AI conversations, not banner clicks.

Cost Per Exposure (CPX)

Learn how CRS affects what you pay for verified visibility.
CRS keeps AdMesh simple and human — only showing what truly fits the user’s intent.