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Account & Verification

Brand verification typically takes 24 hours. We review your brand profile, website, and documentation to ensure legitimacy. Verification is faster if your website clearly describes your business and includes contact information.
Yes, you can create multiple accounts for different brands or business units. Each account requires separate brand verification. Contact support if you need to link accounts for consolidated reporting.
If rejected, you’ll receive an email explaining why. Common reasons include incomplete business information or unclear brand identity. Update your profile and resubmit. Contact [email protected] if you need assistance.
Yes, you can update your brand profile anytime. If you’re changing your legal business name, you may need to re-verify. Contact support for guidance.

Offers & Management

An offer is how you connect your product or service to AI conversations. Each offer represents a specific product, service tier, or campaign. You can create multiple offers for different products or audience segments.
There’s no limit on the number of offers you can create. Many advertisers run different offers for different products, pricing tiers, or campaigns.
Yes! You can edit your offer description, categories, landing page URL, and call-to-action anytime. Changes take effect within minutes. Budget and payout strategy can also be adjusted.
Good descriptions are benefit-focused, specific, and concise (2-3 sentences). Lead with the benefit, not features. Example: “Project management tool that helps remote teams stay organized and ship faster” instead of “SaaS platform with advanced features.”
Choose 2-3 specific categories that match your product. Think like your customer: what would they search for? What problem are they solving? Avoid generic categories — “CRM Software” is better than “Business Tools.”
CPX (Cost Per Exposure): You pay when your offer is shown (0.010.01–0.10). Best for brand awareness.
CPC (Cost Per Click): You pay when someone clicks your link (0.500.50–5.00). Best for traffic.
CPA (Cost Per Action): You pay when someone converts (1010–100+). Best for ROI.

Pricing & Payout Strategy

Start with CPC if you’re new to AdMesh. It balances visibility with engagement and gives clear ROI metrics. Move to CPA once you have conversion tracking set up and understand your unit economics.
Yes! You can switch between CPX, CPC, and CPA anytime. Changes take effect within minutes. This is useful for testing different strategies or optimizing based on performance.
Typical CPX rates vary by industry:
  • SaaS: 0.010.01–0.10 per exposure
  • E-commerce: 0.0050.005–0.05 per exposure
  • Services: 0.020.02–0.20 per exposure
    Rates depend on your Contextual Relevance Score (CRS) and market demand.
You set your own CPC rate based on your business model and customer value. Typical ranges:
  • SaaS: 0.500.50–5.00 per click
  • E-commerce: 0.100.10–2.00 per click
  • Services: 1.001.00–10.00 per click
    Higher rates may reduce volume but attract more qualified traffic.
A healthy CAC:LTV ratio is 1:3 or better. For example, if your customer lifetime value is 300,aimforaCACunder300, aim for a CAC under 100. Calculate: Total spend ÷ Conversions = CAC.

Budget & Spend

Set a daily budget (e.g., $50/day) in your dashboard. AdMesh paces your budget throughout the day. You can also set a monthly cap for predictable spending. Adjust anytime.
Your campaigns pause once your budget is exhausted. No more charges occur. You can add more budget anytime to resume spending.
Yes! You can pause campaigns instantly from your dashboard to stop spending. Resume anytime. This is useful for testing, optimizing, or managing budget.
Your dashboard updates hourly with current spend. You can see real-time metrics for exposures, clicks, and conversions. Detailed transaction history is available for download.
Yes! Each offer has its own budget. You can allocate your total budget across multiple offers based on performance and priorities.

Performance & Metrics

Key metrics depend on your pricing tier:
  • CPX: Exposures, unique users, exposure rate
  • CPC: Clicks, click-through rate (CTR), cost per click
  • CPA: Conversions, conversion rate (CVR), cost per conversion
    Always track ROI: Revenue ÷ Total spend.
Healthy CTR varies by industry, but typical ranges are 3–8%. If your CTR is low, improve your offer description and categories. Higher CTR indicates better relevance.
CRS (0–100) measures how well your offer matches user intent. Improve it by:
  • Writing clear, benefit-focused descriptions
  • Selecting specific, relevant categories
  • Using honest pricing and value propositions
  • Testing different offers and CTAs
    Higher CRS = more visibility and better placement.
Most advertisers see their first exposures within hours of going live. Meaningful performance data (clicks, conversions) typically appears within 24–48 hours. Give campaigns at least 1–2 weeks before optimizing.
Check your Contextual Relevance Score (CRS). If it’s low, improve your offer description and categories. Also verify:
  • Your offer is published and active
  • Your budget is sufficient
  • Your categories match user queries
  • Your landing page is working

Billing & Invoicing

Charges accumulate as exposures, clicks, or conversions occur (depending on your pricing tier). Your account is updated hourly. You receive an invoice at month-end with Net 30 payment terms (due within 30 days).
We accept:
  • Credit card (automatic monthly billing)
  • Bank transfer (for larger accounts)
  • ACH (US-based accounts)
    Contact support to set up your preferred payment method.
Yes! Invoices are automatically generated at month-end and available in your dashboard. You can download and export them for accounting purposes.
Contact [email protected] with details about the disputed charge. We’ll review your account activity and transaction history to investigate. Most disputes are resolved within 5 business days.

Surge Mode

Surge Mode is an automatic optimization feature that keeps your offers visible when budget runs low. Instead of stopping delivery, AdMesh adjusts pricing (3x multiplier) to maximize remaining budget efficiency.
Surge Mode activates automatically when your remaining budget is less than your CPA amount but greater than zero. For example, if your CPA is 10andyouhave10 and you have 8 remaining, Surge Mode activates.
Yes, the 3x multiplier means higher CPX and CPC rates. However, Surge Mode allows continued delivery instead of pausing, which may provide better overall value depending on your goals.
Monitor your remaining budget regularly and add funds before reaching low-budget thresholds. Set daily limits to prevent rapid budget depletion. Adjust pacing to spread budget more gradually.
Conversion tracking is disabled during Surge Mode, so you won’t see CPA metrics. However, all click and exposure data continues to be tracked normally.

Conversion Tracking

AdMesh provides conversion tracking pixels and webhooks. Add the pixel to your conversion page (thank you page, order confirmation, etc.). For webhooks, configure your backend to send conversion events to AdMesh.
A conversion is any desired action you define: signup, purchase, trial start, form submission, etc. You configure what counts as a conversion in your offer settings.
Yes! You can track different conversion types (e.g., free trial vs. paid purchase) and assign different values to each. This helps optimize for your most valuable actions.
Conversions typically appear in your dashboard within 1–2 hours of occurring. Real-time tracking is available via webhooks for your backend systems.

Optimization & Best Practices

Review performance weekly to identify trends and optimization opportunities. Check CTR, CVR, and ROI. Pause underperformers and scale winners.
Absolutely! Create variations of your offer and test different descriptions, categories, and CTAs. Scale winners and pause underperformers. A/B testing is key to optimization.
Action-oriented CTAs perform best: “Start free trial”, “Buy now”, “Learn more”, “Sign up”. Avoid vague CTAs like “Click here”. Match your CTA to your goal.
Increase your daily budget gradually (10–20% increments). Monitor performance to ensure quality doesn’t drop. If performance remains strong, continue scaling.
Pause offers with low CTR/CVR, high CAC, or poor ROI. Give new offers at least 1–2 weeks before pausing. Sometimes offers need time to accumulate data.

Compliance & Brand Safety

AdMesh prohibits offers for illegal products, deceptive practices, and harmful content. All offers must comply with FTC guidelines on endorsements and disclosures. See our Content Policy for details.
Yes! All AdMesh placements are clearly attributed with [Ad] labels. Users know they’re seeing a recommendation. Ensure your landing page is transparent about what you’re offering.
No. AdMesh filters out inappropriate contexts. Your offer only appears in relevant conversations. Your brand is protected from association with harmful content.
Yes! AdMesh is privacy-first (no cookies, no tracking). User data is never shared with advertisers. Conversions are tracked server-side, not client-side. We comply with GDPR and CCPA.

Support & Resources

Email [email protected] with your question or issue. We typically respond within 24 hours. For urgent issues, include “URGENT” in the subject line.
Check our Getting Started guide, Budget & Performance page, and Best Practices guide for comprehensive information.
Yes! We’d love to hear from you. Email [email protected] with your suggestions. Your feedback helps us improve AdMesh.

Next Steps


Still have questions? Email [email protected] or check our Overview page.