CPX prices ads per verified exposure inside an AI answer. CPM assumes a page, banner, or feed. AI chats don’t have those — so AdMesh uses CPX.
Side by side
Simple example
CPM: User loads a page → banner may appear → you pay, even with no intent. CPX: User asks “best CRM for small teams” → your offer is shown in the answer → you pay for that verified exposure.When to use which
- Use CPX for AI conversations and intent-led placements.
- Use CPM for traditional display and high-volume awareness.
Cost Per Exposure
How CPX is calculated.
Contextual Relevance Score
How relevance drives placement.