Budget & Performance

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The Three-Tier Pricing Model

AdMesh’s flexible pricing lets you pay for what matters most to your business. Understand each tier and how to choose the right strategy for your goals.

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CPX: Cost Per Exposure

What you pay for: Verified visibility when your product is shown to a user

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How It Works

• Your offer appears in an AI conversation response
• User sees your product recommendation
• You’re charged CPX (regardless of whether they click)
• Exposure is verified server-side (no cookies, no fraud)

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Typical Rates

• SaaS products: $0.01–$0.10 per exposure
• E-commerce: $0.005–$0.05 per exposure
• Services: $0.02–$0.20 per exposure

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Best For

• Brand awareness — Build recognition across AI platforms
• Product launches — Guaranteed visibility for new offerings
• High-intent audiences — Users are actively seeking solutions
• Predictable budgets — Know exactly what you’re paying per impression

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Example Campaign

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CPC: Cost Per Click

What you pay for: User engagement when someone clicks your link

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How It Works

• Your offer appears in an AI conversation
• User clicks your link to visit your website
• You’re charged CPC only for the click
• No charge if user sees but doesn’t click

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Typical Rates

• SaaS products: $0.50–$5.00 per click
• E-commerce: $0.10–$2.00 per click
• Services: $1.00–$10.00 per click

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Best For

• Driving traffic — Get qualified visitors to your site
• Testing demand — Measure real interest before scaling
• Lead generation — Pay only for engaged prospects
• Balanced ROI — Good middle ground between CPX and CPA

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Example Campaign

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CPA: Cost Per Action

What you pay for: Proven conversion when a user completes your desired action

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How It Works

• Your offer appears in an AI conversation
• User clicks and visits your site
• User completes your desired action (signup, purchase, trial, etc.)
• You’re charged CPA only for the conversion
• No charge for exposures or clicks that don’t convert

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Typical Rates

• SaaS (free trial): $10–$50 per signup
• E-commerce: $5–$30 per purchase
• Services: $50–$200+ per lead
• High-ticket items: $100–$500+ per conversion

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Best For

• Performance-driven campaigns — Only pay for real results
• Maximizing ROI — Ensure every dollar drives business value
• Scaling profitably — Grow with confidence in unit economics
• Mature products — When you know your conversion value

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Example Campaign

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Comparing the Tiers

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Real-Time Dashboard Metrics

Your AdMesh dashboard provides complete transparency into campaign performance:

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Key Metrics You’ll Track

Exposure Metrics

• Total exposures — How many times your offer was shown
• Unique users — How many different users saw your offer
• Exposure rate — Exposures per day/week/month

Engagement Metrics

• Clicks — Total clicks on your offer
• Click-through rate (CTR) — Clicks ÷ Exposures (%)
• Cost per click — Total spend ÷ Clicks

Conversion Metrics

• Conversions — Actions completed (signups, purchases, etc.)
• Conversion rate (CVR) — Conversions ÷ Clicks (%)
• Cost per conversion — Total spend ÷ Conversions

Financial Metrics

• Total spend — Amount charged to your account
• Daily spend — Spend paced throughout the day
• Budget remaining — How much budget is left

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Performance Caps & Spend Controls

AdMesh gives you complete control over your spending:

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Daily Budget Limits

• Set a maximum daily spend
• AdMesh paces your budget throughout the day
• Stops spending once daily limit is reached
• Resets the next day

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Monthly Budget Caps

• Optional monthly spending limit
• Useful for forecasting and planning
• Prevents unexpected overspending

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Real-Time Adjustments

• Pause campaigns instantly to stop spending
• Increase/decrease budget anytime
• Adjust payout strategy for existing offers
• Changes take effect within minutes

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Spend Transparency

• Hourly spend updates in your dashboard
• Detailed transaction history
• Export reports for accounting/analysis

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Payout Tracking & Invoicing

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How Payouts Work

1. Charges accumulate as exposures, clicks, or conversions occur
2. Daily reconciliation — Your account is updated hourly
3. Monthly invoicing — You receive an invoice at month-end
4. Payment terms — Net 30 (due within 30 days of invoice)

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Invoice Details

• Itemized breakdown by offer
• Metric details (exposures, clicks, conversions)
• Cost per metric
• Total amount due

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Payment Methods

• Credit card (automatic monthly billing)
• Bank transfer (for larger accounts)
• ACH (US-based accounts)

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Surge Mode

During high-demand periods, AdMesh offers Surge Mode — a way to increase visibility by bidding higher during peak times.

Learn about Surge Mode

Discover how to capitalize on peak demand periods and maximize ROI.

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Optimization Tips

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1. Start with CPC

• Balanced approach for new advertisers
• Clear ROI metrics without conversion tracking
• Easy to scale based on performance

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2. Monitor Your CTR

• Healthy CTR: 3–8% for most industries
• Low CTR? Improve your offer description and categories
• High CTR? Consider scaling your budget

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3. Track Your CAC (Customer Acquisition Cost)

• Calculate: Total spend ÷ Conversions
• Compare to your customer lifetime value (LTV)
• Aim for CAC:LTV ratio of 1:3 or better

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4. Test Different Offers

• Create variations of your offer
• Test different descriptions, categories, and CTAs
• Scale winners, pause underperformers

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5. Adjust Budgets Based on Performance

• Increase budget for high-performing offers
• Decrease or pause low-performing offers
• Reallocate budget to maximize ROI

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Common Questions

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Next Steps

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Optimize your campaigns and maximize ROI with AdMesh’s transparent, flexible pricing.